Effective 1st of September 2021, Google will no longer allow Sugar Daddy or Sugar Mummy apps on Google PlayStore; i.e.apps that promote compensated sexual relationships (i.e. sugar dating).
The tech giant mentioned this as part of the upcoming update on the inappropriate content policy to institute new restrictions on sexual content, specifically prohibiting compensated sexual relationships (i.e. sugar dating).
In its own words, Google will prohibit “apps that promote sex-related entertainment, escort services or other services that may be interpreted as providing sexual acts in exchange for compensation, including, but not limited to compensated dating or sexual arrangements where one participant is expected or implied to provide money, gifts or financial support to another participant (‘sugar dating’).”
Sugar Dating is is a transactional dating practice typically characterized by an older wealthier person and a younger person in need of financial assistance in a mutually beneficial relationship. Payment can be received by way of money, gifts, support or other material benefits in exchange for companionship or a dating-like relationship. The person who receives the gifts is called a sugar baby, while their paying partner is called a sugar daddy or sugar mummy
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Google PlayStore is replete with many Sugar dating apps such as SeekingArrangement, Sugar Daddy Meet and Sugar Daddy Dating that promise to connect wealthy people with younger or more attractive partners.
