Strive Masiyiwa, the Founder and Group CEO of Econet Global has announced the launched of a unique Pay TV service known as Kwesé TV. He made the public announcement of this DStv rival on his Facebook page recently.
“Kwesé” means “everywhere” and “anywhere”
Mr Masiyiwa says that this new business will be built around Econet’s core capabilities of satellite communications, fibre optic networks, and mobile services.
He believes that African consumers must have access to premium and exclusive TV programming at a price that is value for money.
According to him;
Our satellite communications business, Liquid Sat, has already built a platform which allows us to deliver what is known as Direct TV to the home (DTH), in all the countries of Sub-Saharan Africa.
Our fibre optic company, Liquid Fibre, is the largest builder of terrestrial fibre in Africa. And, of course, Econet is one of the most experienced mobile network operators on the continent. These are just a few of the assets we’ll deploy in a unique way, never done before in Africa.
__Having infrastructure is one thing, but Kwesé TV’s success will depend on our ability both to acquire and also to develop new, high-quality and unique programming at an affordable price.
You may know of other companies in this market, most which either provide content that’s far too expensive, or… content that’s just so bad it’s not worth paying to see it, even if it’s cheaper.
We know you understand what the problem is… And I believe my team has developed an exciting product which will change that dynamic!
Dr Masiyiwa promised that Kwesé TV would stay well clear of politics, concentrating instead on sport and entertainment programming.
More information is expected from Dr Masiyiwa very soon.
