Companies are devoting more resources in developing their future strategies as the concept of NFTs (non-fungible tokens) continues to gain popularity in the industry. Several companies have recently attempted to enter the NFT industry, ranging from clothing and accessory brands to restaurant chains. Starbucks has now joined the party, announcing that by the end of the year, it will invest in NFTs and digital assets.
Starbucks Is Considering Entering the NFT Soon
Starbucks, the international coffee corporation, has rehired its dependable CEO Howard Schultz, despite the company’s mounting troubles. Schultz spoke to a large group of Starbucks partners and employees in an open forum and presented his vision for the future.
Aside from stopping the stock repurchase program in order to invest in Starbucks partners and stores for long-term growth, the CEO also outlined the company’s future plans in the digital sector.
Schultz replied that he is not unfamiliar with digital technology and inquired about the buzz around NFTs and cryptocurrencies. While speaking about this, the CEO stated that by the end of 2022, Starbucks will establish its own digital asset.
According to an official blog post, Starbucks will publish more information about its NFT and digital asset ambitions in the coming weeks, despite the fact that facts regarding the company’s NFT and digital asset plans are being kept under wraps. Meanwhile, Schultz announced that he will visit Starbucks locations and manufacturing sites across the world to meet with partners and employees and discuss the company’s future.
“All I ask is that you accept, not a mediocre standard, but a standard of excellence every step of the way.” Let us also pay tribute to what Starbucks has stood for over 50 years. “I assure you, we’re coming out of here like a goddamn tidal wave,” Schultz remarked.
