Spotify has signed a multiyear deal with Warner Bros. and DC Entertainment to produce and distribute an original slate of narrative scripted podcasts, which will be exclusively licensed to Spotify for a period of time.
The deal gives Spotify first-look rights to original scripted narrative DC podcasts based on its stable of Super Heroes and Super-Villains, which includes Superman, Batman, Wonder Woman, Harley Quinn, and the Joker.
The shows will have new storylines that are set in the DC Universe, unrelated to existing movies or TV shows (i.e., there won’t be a podcast tied to “Wonder Woman 1984”).
In addition to the DC-based podcasts, Warner Bros. will develop original scripted podcast series based on other properties — like Looney Tunes and Warner Bros.
TV-produced shows like “Supernatural” — as well as original podcast projects unrelated to WB’s existing intellectual property.
DC’s biggest competitor, Marvel, has its own audio deal with Pandora. In October last year, Marvel and SiriusXM, which owns Pandora, announced a multi-year agreement for exclusive programming, including both scripted and non-scripted shows.
The multi-year deal is believed to be worth $100m (£82m), according to the Wall Street Journal.
