Spotify is ramping up its social capabilities with the launch of group chats, enabling users to share podcasts, playlists, and audiobooks with up to 10 people. The feature builds on the messaging functionality Spotify introduced last August, allowing listeners to communicate directly with those they’ve previously shared content with. For example, if you’ve collaborated on a playlist, joined a Jam, or created a Blend with someone, you can now start a conversation with them in-app.
This development is part of Spotify’s broader push to make its platform more interactive and community-focused. Over the years, the company has steadily introduced social features such as podcast comments, the ability to follow other users, and seeing friends’ listening activity. Group chats are designed to complement these efforts, encouraging richer engagement and collaborative experiences among listeners.
Messages within Spotify’s chat feature are encrypted at rest and in transit, though they are not protected by end-to-end encryption. Spotify continues to encourage users to share content outside the app as well, indicating that the messaging feature is meant to enhance existing sharing habits rather than replace them entirely.
The addition of group chats aligns with a wider trend in the streaming industry, where platforms are seeking ways to keep users engaged while fostering communities around shared interests. For Spotify, integrating social features directly into its ecosystem could increase retention, boost discovery of new content, and create more opportunities for creators to reach audiences organically.
By enabling conversations around shared playlists, audiobooks, and podcasts, Spotify is not just connecting listeners—it is attempting to transform passive listening into interactive social experiences, making the platform a hub for both entertainment and community.
