Digital music service provider, Spotify has announced the launch of its Premium family plan in South Africa. This allows six people subscribe to the Premium Family plan using a single shared subscription.
Priced at R99.99 per month, it provides the following features:
- Family Mix: a playlist for your family, regularly updated with music you all enjoy;
- Ad-free music listening, play offline, on-demand playback;
- Ability to block explicit content
According to Spotify in a press release, “With Premium Family, all family members get uninterrupted access to over 50 million tracks and over one million podcast titles through their own individual Spotify Premium account – meaning that each member will have a place for their own saved music, podcasts, and playlists, and get Spotify’s recommendations for their unique listening tastes.”
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“Getting started is easy, just visit spotify.com/za/family, follow the steps to create your Premium Family account, and invite family members you live with.”
Additionally, users who have not tried Premium before are eligible to try the first month of Spotify Premium Family for free.
At the end of the first quarter of 2020, Spotify had 130 million Premium Subscribers globally, up 31% Y/Y and ahead of its forecast with the Family Plan being a significant driver of its outperformance.
Total Monthly Active Users (MAUs) grew 31% Y/Y to 286 million as at the end of Q1, 2020. Total revenue of €1,848 million grew 22% Y/Y in Q1 with Premium revenue contributing €1,700 million.
The Premium Family plan is now also available in Egypt, Kuwait, Qatar, Romania, Saudi Arabia and the United Arab Emirates.
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