Spotify partners GIPHY to elevate listening Experience with GIFs

Spotify has teamed up with GIPHY to enable new Spotify-linked artist GIFs. When users click the GIF on the verified GIPHY artists’ pages, they’ll be taken directly to the featured artist’s Spotify page for a listening session. 

No matter how you pronounce it, GIFs are the ultimate visual metaphor. And now, thanks to this partnership with Spotify and GIPHY, music can be part of the equation.

Artists Doja Cat, The Weeknd, Post Malone, Nicki Minaj, The Kid LAROI, and Conan Gray have already kicked off the integration, with more to come.

Users around the globe can find the feature on verified GIPHY artist pages and they can be experienced through both GIPHY’s web and mobile platform. Here’s how it works:

1. Search for artists’ GIFs on their official GIPHY channel via GIPHY.com or GIPHY’s mobile apps
2. Once on the artist’s official GIPHY channel, click on the GIF you’d like to use
3. Tap the “Listen on Spotify” button on any participating GIF
4. Users will be taken directly to the artist’s Spotify page, where they can listen and discover even more music from artists they love

Ready to give it a try? Check out Doja Cat’s, The Weeknd’s, Post Malone’s, Nicki Minaj’s, The Kid LAROI’s, and Conan Gray’s verified GIPHY pages to see the integration in action.