Spotify is expanding its live event discovery tools with a new feature that allows users to follow their favorite venues and receive updates on upcoming concerts. The update is part of the streaming giant’s ongoing push to bridge the gap between digital music discovery and real-world live experiences.
A Smarter Way to Stay Updated on Live Shows
With this new feature, Spotify users can now follow specific concert venues directly within the app. Once a venue is followed, it is automatically saved in the user’s library, making it easy to browse through its calendar of upcoming events.
Each venue page includes detailed information on scheduled concerts, show announcements, and event listings. Spotify has also added a genre filter, allowing users to narrow down upcoming shows based on their musical preferences — whether that’s Afrobeats, R&B, pop, or hip-hop.
According to Spotify, this update aims to help fans stay better connected to their local music scenes while helping venues attract larger audiences. It also builds on Spotify’s ongoing effort to turn its platform into more than just a streaming service — but a music ecosystem that supports both artists and fans.
Real-Time Updates for Music Lovers
Previously, Spotify’s live event feed was updated weekly, meaning users sometimes missed last-minute concert announcements or changes. Now, the company is switching to daily updates, ensuring the event feed reflects the latest concert information as soon as it becomes available.
This improvement makes Spotify a more reliable source for tracking live events, reducing dependence on external ticketing websites or event aggregators. Fans can now check upcoming shows as easily as they browse new music releases.
A GIF shared by Spotify demonstrates the feature in action — showing users navigating venue pages, filtering concerts by genre, and exploring details of upcoming events. From the same interface, users can click on a show to book tickets directly through Spotify’s listed partners.
Booking Tickets Still Through Partners
Spotify experimented briefly with selling tickets directly in 2022 through its Spotify Tickets platform. However, the company has not expanded that initiative, opting instead to continue partnering with ticketing services such as Live Nation and Ticketmaster.
When users select a show, they are redirected to one of these official partners to complete their purchase. This approach allows Spotify to focus on discovery and engagement rather than managing the logistics of ticketing.
By integrating ticketing information within its app, Spotify maintains a seamless user experience — allowing fans to move from discovering a show to securing their tickets within seconds.
Competition Heats Up
Spotify isn’t the only platform doubling down on live event discovery. In February, SoundCloud partnered with Ticketmaster and Live Nation to allow artists to list upcoming shows directly on their SoundCloud pages. The feature gives independent artists a better chance to promote their events to existing fans — a strategy similar to what Spotify is now expanding upon.
These developments signal a growing shift in how digital music platforms are connecting the online and offline worlds of music. Instead of being purely listening platforms, they are increasingly becoming discovery and engagement hubs that nurture artists, fans, and venues in one ecosystem.
Bringing Fans Closer to the Stage
For Spotify, the venue-following feature represents another step toward creating a more immersive and connected fan experience. By giving users the ability to follow venues, track local concerts, and book tickets directly, the company is positioning itself as not just a place to listen to music — but as a gateway to live music culture.
In an age where digital experiences often replace physical ones, Spotify’s focus on live events reminds listeners that the ultimate music experience still happens on stage.
