Streaming giant, Spotify and sports giant FC Barcelona have entered into a strategic partnership reportedly worth $310m that will make Spotify become the Main Partner of the Club and the Official Audio Streaming Partner. This partnership will also see the FC Barcelona Stadium rebranded to Spotify Camp Nou.
According to both companies in a joint statement, “The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and for the next four seasons. Spotify will also sponsor the training shirts beginning in the 2022/23 season for the next three seasons. Spotify and FC Barcelona will be working together to create opportunities for the iconic shirt to become a space that can celebrate artists from across the world.”
This partnership, the first of its kind, brings the worlds of Music and Football together, giving a global stage to players and artists at the Spotify Camp Nou Stadium, and building new opportunities to connect artists and players with fans around the world. The collaboration also unifies the Main Partner across both Men’s and Women’s kits as part of both organizations commitment to cultivating and supporting diverse talent now and for future generations.
Furthermore, FC Barcelona and Spotify will be working to use the Club’s in-stadium promotional surfaces to present and amplify the work of artists to the Blaugrana’s global TV audience. With the development of Espai Barça, Spotify is joining the club in the next chapter of its history.
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Statement of Joan Laporta, President of FC Barcelona
“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.
It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barça and have made it a unique club in the world.”
Statement of Alex Norström, Chief Freemium Business Officer, Spotify
“We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of Music and Football together. From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale. We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase.
Spotify’s mission is to unlock the potential of human creativity, supporting artists to make a living off their art and connecting with fans. We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways.”
The deal is subject to ratification by FC Barcelona’s Extraordinary Delegate Members Assembly in a vote that will take place on April 3rd.
