Kenya’s SportPesa makes history as Hull City steps onto the field in the beginning of the English premier League today against Premier League Champions, Leicester City. It is the first African company to sponsor a premier league team.
The online sports betting company signed a three-year deal and has its name and company logo on the Hull Tigers’ home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons.
According to the Premier League side, “The new sponsorship deal is the most lucrative in the Club’s proud 112-year history.”
SportPesa has been spreading its wings since its inception in 2014 by sponsoring a number of sporting events in the country, including becoming the title sponsor of the Kenya’s top-tier football competition – the SportPesa Premier League. This new partnership with the Tigers sponsorship marks the company’s global expansion starting with the UK where gaming services will be available on their platform within the next one month.
The company are also official sponsors of two its countries most popular clubs – Gor Mahia, who are currently the defending champions of the SportPesa Premier League, and AFC Leopards.
SportPesa is owned and operated by Pevans East Africa Limited.
