South Africa-founded golf management startup Tagmarshal has successfully raised a multi-million dollar Series A investment round to support its ongoing expansion in staff, innovation, and client acquisition. Tagmarshal first gained attention in February 2015, and since then, the company has secured additional funding and relocated its headquarters to the United States (US). It has since established itself as the market leader in on-course optimization technology.
Tagmarshal’s technology provides golf courses with comprehensive, real-time operational oversight and reporting capabilities. This allows golf operators to effectively manage the pace and flow of play, enhancing player experiences, increasing efficiency through automation, and generating additional revenue.
The company collaborates with various golf management groups, including private, daily fee, public, and resort courses. Notably, Tagmarshal partners with 40 of the top 100 US courses, as well as numerous courses with green fees ranging from $40 to $60, all of which have reported excellent results using the system.
The multi-million dollar Series A capital raise marks a significant milestone in what has already been a successful 2024 for Tagmarshal. The company has experienced a 57 percent growth in revenue, acquired a substantial number of new customers, and improved both pace-of-play and staff utilization for its clients.
Bodo Sieber, CEO and co-founder of Tagmarshal, highlighted that with this new investment, its company is poised to further enhance its offerings and solidify its position as a leader in the golf management technology space;
The past 12 months have seen a surge in interest in Tagmarshal’s optimization technology as golf continues to grow. Many operators have looked to technology as a solution to create additional capacity and manage the quality of play, prioritizing the player experience. This investment signals investor confidence in Tagmarshal, and we look forward to using this equity to continue to innovate and grow, adding value to our partners.
