Electronics giant Sony has set a $1.4 billion target for the Africa electronics market its many potentials.
The announcement was made in Cape Town, South Africa, while the company was unveiling its “extensive blueprint for expansion across the Africa continent”.
The African and Middle East Sony Managing Director, Sugiyama said that “Africa is a vast continent, and we understand that it is made up of different and diverse countries with many languages and cultures that require localized communication”.
Sony will open new zonal offices in Nigeria, Morocco, Ghana, and Angola.Sony plan to increase its presence in Africa by March 2014.
