Sony Music Entertainment Africa (SMEA) has entered into a partnership with Celebrity Services Africa (CSA) to nurture new talents and also foster existing artiste-brand opportunities on the continent.
The partnership which is the first of its kind on the continent was announced in an official statement released on Monday.
The collaboration will see both entities play off their strengths to create a complete solution for artiste support & brand integration, further affording artists greater influence in the creative economy.
SMEA MD Sean Watson said, “We’re excited about the partnership. There has never been a service dedicated to commercializing opportunities for artists in the African music industry outside of traditional channels and this venture does just that. CSA has a great track record working with some of the world’s biggest brands & entertainers while Sony Music Entertainment Africa is at the forefront of the music culture on the continent, from developing new voices into household names and as well as taking established artists to the next level in their careers.”
C.S.A. Executive Director Davin Phillips also said, “The joint venture has been years in the making and historically we have had a great relationship with Sony, who represent some of the continent’s biggest artists.
“We’re thrilled about the partnership which intends reworking the entertainment market-place for Africa, connecting artists across the continent and unlocking the ambitions of the creative industry. We look forward to working with Sony to ring-fence further brand opportunities, with artist interests at the forefront.”
CSA has a great track record of working with some of the world’s biggest brands and entertainers, while Sony Music Entertainment Africa is focused on developing new voices into household names, and also working with established artistes.
