Snapchat launches TikTok rival, Spotlight; to pay creators $1 million daily

Snapchat has launched a TikTok rival named Spotlight. Snap, the company behind Snapchat, is also willing to pay over $1 million every day to the most popular creators.

Snap says it created Spotlight to shine a light on the most entertaining Snaps created by the Snapchat community.

I believe Spotlight was created to compete with ByteDance’s TikTok who has been having issues with the Trump government and Instagram’s Reels.

To win out of the $1 million up for grabs daily, all you have to do is submit your best video Snaps to Spotlight. Please note that the Snaps you submit to Spotlight must follow our content guidelines and Terms. You must be 16 or older to earn. Snap says this incentive will run through the end of 2020, and potentially beyond.

According to Snap’s post, “earnings are determined by a proprietary formula which rewards Snapchatters primarily based on the total number of unique video views a Snap gets in a given day (calculated using Pacific Time) as compared to the performance of other Snaps that day. Many Snapchatters will earn each day, and the ones who create the top Snaps within that group will earn the most for their creativity. We actively monitor for fraud to ensure that we only account for authentic engagement with Snaps. Our formula may be adjusted from time to time.”

Spotlight is available starting in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, with more countries coming soon.