Snapchat Filters can now Recognize Food and Pets

Snapchat has launched new interesting filters for users. These new filters can recognize the objects in your photos. In other words, this implies the app now provide a contextually relevant border or sticker with respect to the image.

For instance, taking a photo of a dog brings up a filter saying ‘It’s a pawty!’, with colourful bones dotted around the screen or if you take a picture of some food, Snapchat will suggest filters with slogans like “get in my belly” and “what diet?”

The update comes at a time when the company is working on bringing massive app redesign to keep users as well as advertisers engaged. The update also comes just as Google is set to launch Google Lens on its Pixel 2 phones – an image-recognition feature, allowing users to search for information in their photos.The filters began gradually rolling out to users last week.

In addition, The filters will appear for images like concerts, beaches, pets, sports and food. Snapchat users can unlock them by snapping these types of images.

These new filters basically sound similar to the app’s existing, location-based geofilters or smart filters but the new filters now rely on the object-recognition feature that SnapChat had patented in July. Snapchat actually does some image recognition in the app. How?  If you are a user then you can probably search for publicly available Stories based on keywords like “dogs.” You also can search through your own snaps in Snapchat Memories via keywords.

The new filters come ahead of a design overhaul, with the social media app set to get a simplified new look in the near future.

The redesign is being undertaken in an effort to make the app easier to use.

While commenting on the latest development via a statement Evan Spiegel, Snapchat CEO said, “One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback.

“As a result, we are currently redesigning our application to make it easier to use. There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behaviour of our community will change when they begin to use our updated application.

“We’re willing to take that risk for what we believe are substantial long term benefits to our business.”