Snapchat is buying search startup Vurb in a stock and cash deal worth more than $100 million.
According to news reports, the takeover bid by Snapchat is in line with its plans to boost adverts from Google, Facebook, and other apps via improving third-party content and personalization.
Snapchat is gradually becoming one of the most influential social media network in the world after rejecting a $3 billion acquisition by Facebook in 2013. Interestingly, Snapchat has grown since 2011 having as much as 150 million daily users and valued at $20 billion. In fact, it has surpassed Twitter in the number of daily active users.
Vurb prides itself as the only search app that gives suggestions and results aligned to what you love as well as keep you updated on trending topics that you care about. Vurb was founded in 2011 is an experience search engine that helps people easily find, save, and do the best things by connecting community recommendations, rich content, and useful services.
This reported takeover comes on the heels of Instagram launching features that are almost similar to Snapchat.
