Snap has announced that it’s rolling out an integration with Linktree to let people show off their work and other profiles on Snapchat. It’s a move that has been long-awaited, as Snap was late in allowing links in creator profiles. However, this partnership with Linktree will finally make it possible.
Linktree, a link-in-bio startup based in Melbourne, has been making waves in the industry. Under the leadership of CEO and co-founder Alex Zaccaria, the company has recently made three key hires in the United States to strengthen its executive team. Additionally, Linktree has also partnered with TikTok, offering creators more referral link options.
The partnership between Snap and Linktree is significant, especially considering the ongoing competition between Instagram and Linktree in the link-in-bio services market. With this integration, Snap users will now have the ability to include links in their profiles, a feature that has long been available on Instagram.
In other news, Farnaz, who previously held the position of VP at Snap, Inc., has joined the Linktree team. Her expertise in strategic partnerships, gained from her time at Snap, Inc. and previous work at Meta, will undoubtedly contribute to Linktree’s continued success.
Overall, this partnership between Snap and Linktree marks an exciting development for Snap users. With the ability to include links in their profiles, they can now share their work and connect with other profiles more effectively.
With this integration, Linktree is also offering three months of Linktree Pro. Premium subscriptions include extra features like email and phone number collection, embedding the latest tweets and YouTube videos, and NFT lock.
