The parent company of Snapchat, Snap Inc has acquired Placed– a Seattle-based startup that runs a consumer location analytics platform for almost $200 million.
In a blog post to confirm the acquisition, David Shim, the CEO and Co-founder of Placed wrote: “Over the past 12 months, Placed has measured more than $500 million in media spend to store visits, across thousands of campaigns and hundreds of partners, cementing Placed as the leader in location-based attribution.
“By partnering with Snap, we will do even more. Still working independently, Placed’s goal continues to be the adoption of a common yardstick that can measure the offline effectiveness of advertising across multiple platforms and publishers”, he concluded.
So far, the tech giant has acquired more than 10 startups since it was established in 2011 and recently bought a drone maker and bought more than $110 million to buy mobile search app Vurb.
It is gainsaying to add that Snap’s acquisition of Placed is their most expensive acquisition till date.
