Shoprite Group’s on-demand grocery delivery platform, Sixty60, has fulfilled over 100 million orders since its launch in November 2019, marking a major milestone in the retailer’s digital journey. The achievement was highlighted in Shoprite’s annual report, released on Monday, which showcases the group’s strategic investments in technology and customer experience.
According to Wendy Lucas-Bull, Chair of Shoprite’s Board, the company’s commitment to digital innovation is a key driver of its market leadership. “This year, we expanded Sixty60’s reach to include general merchandise from Checkers Hyper stores, re-platformed the Sixty60 app, and launched the Checkers e-commerce transactional website,” she said.
Shoprite’s investment in its store infrastructure, data analytics, and digital technologies, including the rapid rollout of a new point-of-sale (POS) system, has significantly enhanced customer experience and operational efficiency.
In the 2025 financial year, Sixty60 recorded a 27% year-on-year increase in active digital customers, while revenue surged 48% to R18.9 billion, up from the previous year. The Sixty60 app has been downloaded seven million times since its inception, with 1.8 million downloads occurring in 2025 alone. This growth was supported by the expansion of the platform to 694 store locations, an increase of 155 stores from the previous year.
Shoprite’s broader strategy focuses on creating an omnichannel shopping experience, encouraging customers to engage both online and in-store. The report notes that omnichannel customers spend 3.8 times more than those who shop exclusively in-store, driven by both platform engagement and demographic factors.
Shoprite’s data reveals that customers are shifting more of their spending to the Sixty60 platform, with basket sizes growing by nearly 5% in 2025. App visits also increased at a similar rate, indicating deeper engagement with the platform.
The Xtra Savings loyalty program continues to play a pivotal role in Shoprite’s digital strategy. With 33 million registered customers, the program helped shoppers save a combined R16.5 billion in 2025 and contributed to 88% of merchandise revenue. With over 2,700 card swipes per minute, the program generates valuable customer data that informs inventory decisions and supplier strategies.
This data is leveraged by Shoprite X, the group’s digital innovation unit, to generate alternative revenue streams. Marketing and media revenue from this data grew 37% year-on-year, reaching R647 million.
Shoprite’s investment in AI, data analytics, and cloud technologies is enabling a shift toward hyper-personalized retail experiences. “Retail success today is increasingly about harnessing and managing data,” the report states. “Our substantial investment in data, AI, and cloud has allowed us to deliver precision retailing through smarter promotions, improved forecasting, and optimized product assortment.”
The rollout of a new POS system across 3,153 stores and 34,218 till points has improved cashier speed, financial oversight, and customer experience. Additionally, Shoprite has developed an in-house computer vision tool to monitor and reduce queue times, complementing its machine learning-based store layout optimization system.
For the 2026 financial year, Shoprite plans to invest R7.9 billion in capital expenditure. This will support the expansion and optimization of its store base, strengthen its supply chain and logistics network, and accelerate digital and data-led initiatives. The group also aims to modernize legacy systems and enhance cybersecurity as part of its ongoing digital transformation.
