Attracting new clients is an ongoing problem for most businesses, however we have all had enough of email spam and unwanted text messages. South African venture, MiName was started by two actuaries (Gaurav Nair, 25 and Derrick Hyde, 27) and an engineer (Lawrence Joffe, 30), who wanted to put an end to the exploitation of cold-calling.
MiName.co.za is a site where consumers ask for the products and services they need, MiName offers the product providers and then rewards the customer with cash for buying. The experience keeps personal details confidential and rewards the consumer for sharing information with companies they choose and for purchases they actually need.
Many companies are buying leads which have a low sales conversion rate. This leads to companies wasting valuable resources trying to sell their unwanted products to disinterested consumers. In addition, customers are being hassled by the invasion of their privacy. MiName.co.za helps consumers to unlock the value in their personal information by providing qualified leads for businesses.
Says Derrick Hyde, director of MiName, “There are tremendous benefits for consumers and companies that sign up to attract additional customers. Only interested customers are brought – MiName customers tell us what products they want and name the companies that should contact them. Businesses therefore get access to clients who are waiting to be contacted, not just empty leads. This is a smarter solution to increase sales conversion rates and decreased client acquisition costs. There is no risk because MiName only charges on successful sales. Also the business will get increased brand exposure on social media.”
MiName believes that companies that typically sell products via call centres are ideal for this new system. Sales categories currently include financial services, sports, travel, motor, online shopping, security services, gyms and property.
Companies that have already signed up with Miname.co.za include:
Frank.net
Legal & Tax
Dreams Direct
Incred
Atlas Finance
World of Golf
Play More Golf SA
Planet Fitness
Travelstart.co.za
Pentravel
Auto Pedigree
McCarthy Call-A-Car
Hatfield VW
Zando.co.za
Smacs.co.za
Chubb
Stallion
CSS Tactical
Adrienne Hersch Properties
Pam Golding Properties