Samsung Electronics has announced it is introducing a range of products to the African market at the sixth annual Africa Forum in Antalya, Turkey, as the company continues to contribute to the continent’s ongoing transformation in the consumer electronics space.
In a statement made available to Innovation Village, the tech company said it is showcasing its commitment to the African market, and will be presenting its latest flagship products to delegates over the course of the three-day forum.
The theme for Africa Forum 2015 is “One Beat – Beyond the Limit” and builds on Samsung’s intent to create change in Africa by bringing consumers’ desires to life through innovative products.
S.Y.Hong, president and CEO of Samsung Electronics Africa, highlights premium, innovation, convenience, insights and citizenship as the key words related to product innovation in Africa.
“Last year we introduced our intent into Africa: One Beat. It embodies the spirit of overcoming challenges and moving towards a vision of togetherness across the continent,” said Hong. “Part of this is remaining focused on providing our African consumers with innovative products that are driven by consumer needs and passions.”
