SAMSUNG Electronics has been named the best brand in Asia in 2015, for the fourth year in a row, in the ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.
The Asia’s Top 1000 Brands survey explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Other technology companies gave a good run at this year’s survey with Samsung’s Asian rival Sony at No 2, US favourite Apple took the fourth ranking, and other companies like Panasonic (5), LG (7), Canon at No 8 and Google at 13.
For a full list on ‘Asia’s Top 1000 Brands,’ click here.
In a statement, Samsung said it was also ranked top-five in at least 14 consumer electronics sub-categories. Besides smartphones, it also leads in mobile phones, refrigerators and TVs.
Source: Campaign Asia
