The final episode of ”Galaxy 11 : The final match” was released by Samsung Electronics Co. Ltd few days ago marking the conclusion of the fantasy-inspired, multi-platform marketing campaign. Football fans worldwide have been captivated by the Samsung’s Galaxy 11 campaign generating more than 150 million video views. 4.7 million engagements across social media channels were also driven and amassed with 5 million visits to the campaign website (www.the galaxy11.com). The first half of the match ended with the aliens winning.
This campaign has joined Samsung and football fans together to share their passion for the most exciting sports festival, using mobile technology to engage with football across a variety of platforms – from digital video to mobile games and in-person experiences,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Communications Division at Samsung Electronics.
The Galaxy 11 squad included: Franz Beckenbauer (Germany; Manager), Lionel Messi (Argentina; Captain), Mario Gotze (Germany), Oscar dos Santos (Brazil), Wu Lei (China), Stephan El Shaarawy (Italy), Victor Moses (Nigeria), Radamel Falcao (Colombia), Lee Chung-Yong (South Korea), Iker Casillas (Spain), Wayne Rooney (England), Landon Donovan (United States), Aleksandr Kerzhakov (Russia) and Cristiano Ronaldo (Portugal).
Watch the video below
http://www.youtube.com/watch?v=sapuE9Cui0g
