Samsung believes the Galaxy S4 will make the perfect Father’s Day gift and is launching two ads to make its case.
The first ad features a dad who is using the device’s voice-activated search to get some swaddling tips. The second showcases the S4’s Smart Pause technology, which pauses video when you look away.
The ads, from 72andSunny, come after Apple launched a Father’s Day promotion on its website late last month.
Father’s Day in 2013 is on Sunday, the 16th of June.