Safeboda, a startup based in Uganda, has raised $227,000 from London-based Global Innovation Fund to help it through its pilot phase.
It operates an Uber-style app for motorcycle taxis with added safety features. Banking on the fact that motorcycles are popular in most African cities, Safeboda’s community of professional, trained motorcycle taxis drivers (boda-boda), offer a safer experience to passengers.
According to GIF, “Despite receiving comparatively limited resources and attention, road traffic safety is ripe for innovation and disruption. This Uber-style app is a high-potential innovation whose testings offers valuable lessons for the entire sector.”
“SafeBoda’s model creates clever incentives for behaviour change. SafeBoda has adapted some of the lessons from the success of group lending in microfinance to road safety. Just as borrowers want to recruit safe money managers to their loan group, SafeBoda drivers want to recruit safe drivers to the network. SafeBoda uses financial incentives and peer pressure to fuel changes in motorbike drivers’ behaviour.”
Source: Disrupt Africa
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