In a move set to revolutionize how the younger generation interacts with technology, Safaricom has unveiled its newest platform: Safaricom Hook. This innovative platform is strategically designed to cater to the diverse needs of the Gen Z demographic, offering them a trifecta of hooks: technology, career, and culture.
Safaricom, a frontrunner in the telecommunications sector, recognizes the pressing need for younger users to connect meaningfully with technology. Safaricom Hook promises to be more than just a platform; it’s an ecosystem tailored to the aspirations, interests, and needs of young Kenyans.
Peter Ndegwa, the CEO of Safaricom PLC, emphasized the vision behind this initiative: “Our goal is to bridge the gap between the youth and the boundless opportunities technology presents. Safaricom Hook is our commitment to facilitating these opportunities, ensuring the youth feel seen, heard, and empowered in today’s digital age.”
The Three Hooks of Safaricom
- Tech Hook: With an eye on the future, this hook is all about equipping the youth with requisite digital skills. Initiatives like the Safaricom’s Digital Talent Programme and partnerships with organizations like the Power Learn Project are poised to redefine how the youth approach technology.
- Career Hook: Recognizing the changing dynamics of the job market, Safaricom has teamed up with partners like Meta, Wowzi, and Brighter Monday. Whether it’s tapping into the gig economy or navigating traditional career paths, this hook ensures the youth are well-prepared.
- Culture Hook: More than just work, the platform acknowledges the diverse passions of its users. From sports and content creation to fashion, this hook covers it all. Initiatives like Safaricom Chapa Dimba, Baze, and collaborations with Artfit are set to cultivate and nurture these passions.
Safaricom Hook doesn’t stop at empowerment. It’s also about convenience. Features like ‘Make Your Own Bundle’ put the control in the hands of users, ensuring they get the most out of their digital experience. Additionally, platforms like M-PESA Go and the Mali wealth management platform encourage financial literacy and a savings-oriented mindset.
If you’re between the ages of 10 to 24 and eager to dive into this exciting world, joining is a breeze. Simply download the Safaricom Hook app or dial *555# to get started.
