Fomo, a local food app that connects users with special restaurants or events has collaborated with V&A Waterfront to promote events and restaurants that are held at the shopping center
V&A Waterfront is globally known as a lifestyle and shopping destination, the collaboration will bring impressive strive for possible development for Fomo, the Cape Town startup. The aim of the partnership is to drive customers to assist in the support of the restaurant at the V&A Waterfront this summer/ additionally, it will facilitate the support and promotion of any event that may be held at the center.
The list of all restaurants and event centers at V&A Waterfront will be listed on the app because it’s an innovative and easy-to-use platform.
The Co-founder of Fomo, Ryan Marx commented on the collaboration with the shopping center “We are glad about this initiative on the collaboration with V&A Waterfront. It has been a trying time for all, however, specifically the hospitality sector, and we are glad to be a part of helping the industry get back on track this season. We have witnessed a huge transformation in the wake of the lockdown, where users are becoming comfortable using apps like Fomo to search for great specials at restaurants and events they might not have known about previously. On the other side, restaurants have also adopted a better approach to tech and venturing outside the traditional marketing channels the hospitality industry is known for.”
With the global pandemic leading to a downward turnout of different businesses within the hospitality and tourism sector, this type of initiative is critical for job survival and economic growth in South Africa. A 2019 report stated that V&A Waterfront hosted more than 26 million users but currently the number has dropped by 40% to the visitors they have now.
CEO of V&A Waterfront David Green remains hopeful that visitors will return. “Tourists and business will come back which includes cruise liners at our Cruise Terminal and we have to be ready.”
Fomo
Ryan Marx and Jax Du Plessis established the company early this year, the app forms part of Harken Holdings, a local business builder that owns brands such as MoneyPanda.
Fomo’s benefits are twofold, as reportedly the first SA app that provides food specials and events, it also is a practical tool to assist restaurants in accessing a wider range of consumers.
