SA-based Skynamo raises US$ 30M from Five Elms Capital

South African sales tech company, Skynamo, has raised a 30 million dollar series A round from Five Elms Capital.

Skynamo will channel the funds towards accelerating the adoption of its field sales app, and its cloud-based management platform.

The firm plans to scale its operations in Southern Africa, and into the US & UK.

Skynamo CEO, Sam Clarke said, “Field sales reps have been left out in the cold by the technology industry for far too long.”

He added, “By putting all time-saving functionality and accurate information in the palm of their hands via our mobile app, Skynamo transforms sales teams from order-takers to value-adding consultants to their customers.”

Skynamo operates out of South Africa and London. It’s US operations will be headquartered in Atlanta.

What does Skynamo do?

Skynamo digitizes paper-based processes, automates administrative tasks and enables easier access to customer and product information in the field.

Skynamo’s platform leverages GPS technology to provide managers with a real-time view of their sales rep activities in the field, in order to facilitate remote coaching.

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Skynamo’s platform also integrates with ERP and accounting software such as Sage, Acumatica, SAP, Xero and Quickbooks to provide field sales reps with the latest product and customer information and order history while on the road or onsite at a customer.

Managing Partner of Five Elms Capital, Fred Coulson, said, “We’ve backed Skynamo because we are convinced it has the perfect combination of strong value proposition and a relentless culture of delighting both customers and employees to become the leader in field sales technology.”