Early in the week, Monday 11th March to be precise, Rovio announced that it would be launching Angry Birds Toons to fans around the world through a video distribution channel across all of its Angry Birds game titles on smartphones and tablets.
“We’ve long wanted to tell our fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail.” said Mikael Hed, CEO of Rovio. “We’re delighted to introduce all this through our new channel, with easy and instant access to the stories in the palm of your hand. With over 1.7 billion downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow. Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a fully fledged entertainment powerhouse.”
“We want to combine the feel of cartoon classics with modern twists on an unprecedented scale. Our team has been working tremendously hard to once again delight our fans with a new way to experience these loveable characters”, said Nick Dorra, Head of Animation at Rovio.
Angry Birds Toons will feature 52 episodes, with a new episode released each week, starting March 16th on TV broadcast and March 17th in all Angry Birds apps and on video-on-demand platforms.
To watch the series through Rovio’s Angry Birds Toons channel, fans simply download the latest update to any Angry Birds game, which will unlock the new channel button in the game homescreen on March 17th.
