Rocket Internet has announced that it will be closing down its Lamido operations in some parts of Asia. This is specifically in countries where Lamido and Lazada co-exist, which includes Indonesia, Malaysia, the Philippines, and Vietnam.
Lazada Group CEO Maximilian Bittner confirmed this, saying that Lamido would merge with Lazada which is a bigger e-commerce entity.
Lamido was a Lazada venture originally set up to offer a consumer marketplace platform separated from Lazada. Over the last year, third party sales have become the dominant driver of Lazada’s sales explosion with the share of third party sales growing from less than 10 percent, at the time of Lamido’s launch, to 75 percent today. With the rapid growth of both Lazada and Lamido marketplaces, we have experienced an increasing overlap between the customer and seller bases across the two platforms.
Given the many synergies between the Lazada and Lamido brands, it is thus a natural step to combine their offerings. The integration will not only accelerate the expansion of our assortment, but also give our buyers and sellers a better experience. We believe the future is in a controlled marketplace like Lazada’s as consumers expect an effortless and reliable shopping experience
Currently, Lamido’s website remains active, but it is said that Rocket Internet will soon stop promoting Lamido’s services.
