Roam, a Nairobi-based electric mobility startup, is inviting retail investors to participate in its growth journey by opening a portion of its pre-Series B funding round to the public through Crowdcube, a UK-based equity crowdfunding platform.
Founded to accelerate Africa’s transition to clean transport, Roam designs and manufactures electric motorcycles and charging infrastructure tailored for commercial riders in Kenya. The new funding will enable the company to scale production capacity and expand its charging network nationwide, supporting its mission to make electric mobility accessible and affordable.
Filip Lövström, Roam’s CEO, commented:
This crowdfunding campaign is about inclusion. We want our community and supporters to join us as shareholders in this mission.
Through Crowdcube, individuals can invest as little as £10 (approximately KES 1,700) to acquire equity in Roam, making it possible for everyday supporters to own a stake in one of Africa’s fastest-growing e-mobility companies. The campaign represents 5–10% of Roam’s pre-Series B target, which aims to raise between $15 million and $20 million.
Roam hopes this inclusive approach will strengthen loyalty among its rider community and attract new advocates for clean transport. Crowdfunding remains rare among Kenyan startups, but recent examples—such as Sun King’s $2 million equity crowdfunding round on Trine—signal growing interest in alternative financing models for African tech ventures.
Why It Matters
Motorcycles dominate short-distance transport across Africa, with an estimated 25 million riders on the continent. Many spend up to 40% of their income on fuel, creating a strong case for electric alternatives. Roam’s electric motorcycles offer a practical solution to reduce operating costs and cut emissions, while providing riders with reliable, modern transport options.
Lövström added:
We’ve proven that electric mobility is possible, affordable, and scalable in Africa.
Roam’s flagship product, the Roam Air, is assembled at its 10,000-square-meter plant in Nairobi, which currently produces up to 15 electric bikes per day. The company reported over 500% revenue growth in May, underscoring strong market demand.
While Roam has not disclosed its market share, its main competitor, Spiro, controls about 21% of Kenya’s motorcycle market, including petrol-powered models. Roam has already raised more than $30 million across previous rounds, including a $5 million seed round led by At One Ventures and Factor[e], and a $24 million Series A comprising $14 million in equity and $10 million in debt from the U.S. International Development Finance Corporation.
