Today, Ringier launches P Live in East Africa as an extension of the leading new media publisher Pulse and its P Live concept from West Africa – already reaching over 50 million users on a monthly basis.
With headquarters in Nairobi, Kenya, P Live will be a brand new independent, non-partisan news & entertainment publisher for the region, partnering with leading local and international publishers to bring the East African region up-to-the-minute, 24/7 live content – from breaking local and internationally acclaimed news to varied entertainment programs.
Pulse/P Live has seen notable international expansion and in December 2016, Pulse announced the launch of the Men’s & Women’s Health titles for West Africa in the fitness sector. In January 2017, the company has already announced the launch of Business Insider for Sub Saharan Africa, bringing the internationally renowned business title to Sub Saharan Africa. Additionally, Pulse already brings its users news content in partnership with the New York Times and Agence France-Press as well as live sports results with Sportradar. Alongside Pulse’s in-house content production, the publisher therefore acts as a platform of highly curated content.
Doing so on a local and regional level, Pulse/P Live has also closed on a content partnership with entertainment blog Ghafla, which it last year completed a partnership with – to aggregate top East African entertainment content. Ghafla will be integral to the provision of local Kenyan and East African entertainment content to a wide audience on P Live.
