Renew Capital, an impact investment firm with a focus on accelerating the growth of enterprises in Africa, has recently declared a strategic investment in Zuri, an emerging beauty brand with ambitions to revolutionize the beauty industry on the African continent.
Since its inception in 2016, Zuri has distinguished itself in the market by providing premium beauty products inspired by African designs, coupled with a comprehensive omnichannel customer experience. The brand has successfully merged the convenience of online shopping with the tangible, in-person experience of traditional retail.
Zuri operates a series of hair salons across three countries in East Africa—namely the Democratic Republic of Congo, Uganda, and Rwanda. These salons not only offer professional beauty services but also act as venues for customers to engage with Zuri’s product line directly.
In addition to its physical presence, Zuri has established a strong online presence through its e-commerce platform, which offers customers the ease of purchasing beauty products from the comfort of their homes, with the added benefit of home delivery services. Zuri’s strategy extends to social media, where it cultivates a community centered on beauty trends and provides tailored product recommendations.
Gisela Van Houcke, the founder and CEO of Zuri, articulated the brand’s dedication to fostering self-confidence and inner beauty among women worldwide. She emphasized the importance of Zuri’s integrated approach, which includes physical salons, a user-friendly online shopping experience, and dynamic social media engagement, in ensuring that customers have seamless access to top-tier beauty products and services.
Van Houcke welcomed the partnership with Renew Capital, noting the alignment in their visions for Zuri’s future growth. With the support of Renew Capital, Zuri is well-positioned to enhance its standing as a frontrunner in the African beauty sector, extending its reach to a broader audience.
This investment also underscores Renew Capital’s ongoing commitment to nurturing the entrepreneurial landscape in Africa and supporting businesses that have a meaningful social impact.
