Renew Capital has announced a strategic investment in Hypeo Ai, a fast-growing Moroccan startup that is transforming the influencer marketing landscape across Africa and the Middle East through the power of artificial intelligence.
Hypeo Ai offers a cutting-edge platform that enables brands to launch and manage influencer campaigns with unprecedented speed and efficiency. By eliminating the need for manual tracking and disjointed tools, the company provides a seamless, end-to-end solution that connects brands with both human and AI-generated creators in under 15 minutes.
The platform’s intelligent workflow includes automated influencer matching, real-time performance analytics, and dynamic pricing insights—empowering marketing teams to make data-driven decisions and scale their campaigns with ease.
Meriam Bessa, co-founder and CEO of Hypeo Ai, emphasized the company’s mission:
Our region has no shortage of talent. What’s been missing is smart infrastructure. We’re building tools that allow brands and creators to meet faster, match better, and work smarter with the power of AI.
Bessa co-founded the company alongside Oussama Sekkat and Salah Eddine Mimouni, combining deep expertise in technology, marketing, and business development to address a critical gap in the regional digital marketing ecosystem.
Nihal Grii, Investment Ecosystem Development Manager at Renew Capital, highlighted the significance of the investment:
Hypeo Ai is tackling a clear gap in how influencer marketing works in this region. We see strong potential in their approach to simplifying the process for both brands and creators, and we’re excited to support their next stage of growth.
With this investment, Hypeo Ai plans to accelerate product development, expand its reach across new markets, and further enhance its AI capabilities to deliver even more value to its growing user base.
