Popular social platform, Reddit has launched a new ad product dubbed Trending Takeovers.
The product allows brands to buy 24 hours or less of ad spots on the site’s popular feed and search tab to reach the millions of users that access these specific pages daily.
A Reddit blog read, “With a maximum campaign life of 24 hours. Trending Takeover will align brands with the most popular and relevant trends and conversations of the day.”
Trending Takeover allows the brand’s ad campaigns to run across the most popular Reddit trends for 24 hours.
The popular feed is the reddit trends section where user’s can see what is most discussed on the site.
Brands will be able to design their campaign along the lines of popular trends in real time.
Reddit already offers programming advertising where advertisers the ability to run campaigns across its site in order to raise brand awareness, drive conversions or generate website traffic, app installs or video views, among other things.
Reddit hosts upto 430 million monthly users, a third of whom visit the popular feed daily.
The Reddit blog notes that, “As a platform where the majority of users believe that Reddit influences cultural trends. And millions of searches are conducted daily. The new Trending Takeover product gives advertisers access to millions of Reddit users who are in an active, information-gathering mindset”
Related article: Reddit Updates its Policies as It Bans Impersonation on Its Platform
