Mr. Rahul De has replaced Mr Bayo Adekambi as MTN Nigeria’s Chief Marketing Officer.
MTN Nigeria announced that Mr Adekanmbi had won a global inter-school Ph.D research competition thereby leaving the company on a sabbatical leave.
Bayo was recently appointed the CMO of MTN Nigeria in October 2014.
Before taking up the appointment this August 2015, Mr Rahul De was the Chief Marketing Officer of MTN Ghana for 4 years.
He has garnered 19 years work experience cutting across Telecoms, Consumer durable and ISP companies. He brings to Nigeria hands-on experience in Consumer Marketing and Operations at leading companies in Asia and Africa.
He has a major task ahead of him trying to fight the competition from the growing influences of the other telcos in the market. MTN Group recently complained of decline in earnings due to adverse exchange rate in Nigeria.
He is the first Indian to have been appointed at this level.
