The free bouquet will feature at least five channels including Kwesé Free Sports Channel which offers live sports games from the English Premier League, the NBA, general entertainment, news, some religious channels and national free to air channels.
DStv now faces a tough challenge as a new and fierce rival Kwesé TV owned by Econet Media has upped its battle for market share by just recently announcing the addition of the Kwesé Free bouquet that is being greatly appreciated by consumers. Kwesé TV is indeed the fastest growing broadcast network on the continent, available in several African countries through its various products, namely Kwesé TV, Kwesé Free Sports and Kwesé Play.
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Kwesé TV has up to 70 channels available to subscribers in Zimbabwe, Ghana, South Africa, Botswana, Kenya, Lesotho, Nigeria, Rwanda, and Zambia. The company has revealed it will launch in three more countries this month namely Uganda, Swaziland and Malawi.
The always on bouquet will feature at least five channels that are usually only available to pay TV subscription customers. The bouquet will include the Kwesé Free Sports Channel which offers live sports games from the English Premier League, and the NBA. There will also be general entertainment, news and some religious channels, all for free, as long as the consumer has a Kwesé decoder. National Free To Air Channels will also be available as part of the free access.
Customers who use the Kwesé Free bouquet will also have the option to watch an additional 70 channels by simply buying a 3, 7, or 30 day window, at a moments notice using their mobile phones. This is a unique approach being pioneered by Kwesé TV, which aims to give customers total flexibility and control, whilst also getting value for money.
Econet Media Group CEO and President Joseph Hundah said:
We believe that once you purchase a decoder it belongs to you. Instead of switching you off completely if you havent paid for a subscription, we are offering viewers the free bouquet. We see the concept as a simple one, why should owning a decoder be any different from owning a mobile phone? Once you purchase it, it belongs to you and it should be something you can use whether or not you choose to pay for our service.
“Kwesé is a versatile offering which meets the needs of both viewers who choose our full Kwesé TV bouquet and those looking for a way to experience the very best free-to-air offering on the continent. We are giving customers more than what they have ever had before, in terms of content and value for money.”
After the recent launch of Kwesé TV, However, most customers still feel that DStv prices are too high compared with other countries in the region, including South Africa.
To access the Kwesé Free bouquet simply purchase a Kwesé decoder and register as a Kwesé TV subscriber. Kwesé TV is available at major retailers as well as mobile network operators. Kwesé TV can also be ordered through the Kwesé eStore.