Sony has announced it is working on a brand new loyalty program for users called PlayStation Stars to celebrate its gamers for being on this ever growing gaming journey with the company.
Grace Chen, the company’s Vice President, Network Advertising, Loyalty & Licensed Merchandise, writes this in a blog post, stating that the new loyalty program will be free to join when it launches later this year.
“Once you become a member, you’ll earn rewards by completing a variety of campaigns and activities,” Chen says.
If you’re a regular gamer you would agree this is closely related to the Xbox Game Pass quest system or Nintendo’s Platinum Point system, where players earn reward points simply by playing games.
As Chen noted, in the announcement, PlayStation Stars members will obtain rewards when they perform campaigns and other activities.
“Our “Monthly Check-In” campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.”
So all you need to do is play a game, complete a set of given objectives, then you receive a reward after completion.
Sony says with the new loyalty program members can also earn loyalty points which they can redeem either in PSN wallet funds or on “select PlayStation Store products.”
PlayStation Plus subscribers will also get to avail additional benefits when they sign up for PlayStation Stars. Every subscriber who enrolls in the loyalty program will be eligible to earn points for their purchases on the PlayStation Store. The company has also introduced a new type of reward called “digital collectibles.”
As explained in the blog post, “collectibles are as diverse as their portfolio of products and franchises.” The company says these truly show what players and fans have come to love about PlayStation whether it be figurines of characters from the PlayStation IP or “cherished devices that tap into Sony’s history of innovation.”
Moreover, in an interview with The Washington Post, Chen said PlayStation Stars’ digital collectibles are “definitely not NFTs,” the virtual goods and artwork that utilize blockchain technology and cryptocurrency. PlayStation Stars is not leveraging the blockchain, and digital collectibles cannot be traded or sold, Chen explained.
PlayStation Stars, Nintendo’s Platinum Point system or Xbox Game Pass quest system; all reflect the growing effort in the gaming industry to delve deeper into subscription offerings and consumer-facing strategies.
