The Nigerian music industry today is a multimillion naira business and has grown to be one of the biggest music businesses in Africa and the world, but absence of proper data analytics, unreported revenue, inefficient data, etc have prevented it from truly reaching its potential.
Playspread is a media monitoring company that recently launched its services in private beta to provide real time analytics and help music artists, producers, record companies, government monitoring bodies, award organizers, music blogs, rating agencies,brands and the general public understand and make decisions with music data in Nigeria
Playspread has developed technology and processes that will track billions of media signals, summarizing every listen on the radio, every play on YouTube, every mention and follow on social media, mention on radio and TV.
According to a recent report done by billboard.com analyzing global music data from the International Federation of Phonographic Industries (IFPI), the data reported on music in Africa was very conservative and this is because data on African markets is sparse.
Speaking about the launch, Segun Jerome, Co-Founder says; “Our mission is simple, we want to provide access to real time analytics and data for the Nigerian music industry. We want to give stakeholders in the music industry the ability to use real data to actually transform the industry. We believe data can actually change the music industry in Nigeria and Africa”
The website is currently available for viewing on http://playspread.com for testing and feedback from the general audience. Playspread is available on Social media- Facebook:http://facebook.com/
