Twitter has launched new sponsored Stickers for brands with Pepsi being the first to use it in its #PepsiMojis campaign.
This announcement was made in a blog post which stated: “Brands can design four or eight Stickers—like accessories and other props — for users to add to their own photos. Photos with a brand’s Stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discoverable to anyone who taps your brand’s sticker. This allows a brand to see and engage with the people who are using their Stickers in creative ways.”
The idea of sponsoring Emojis or Stickers has become increasingly popular, with Facebook and Snapchat all offering sponsored visual imagery. However, Twitter was late in adopting this idea on its platform as it only launched Stickers last month.
This move by twitter is designed to assist brands to do more than simply advertise through promoted tweets and videos.
