TECNO Telecom Limited has revealed that its new products are highly anticipated in the Nigerian market. In an exclusive chat with Innovation Village, Chidi Okonkwo, TECNO Telecom Limited’s Deputy General Manager (Nigeria) said the company’s products are preferred to those of its competitors.
“You will find that our products are highly anticipated in the Nigerian market, the models that we have in the market are preferred to other competitors’ devices,” Okonkwo said.
He added that the company has models for the low, middle and high-end segments of the Nigerian market.
He said: “A lot of our products are doing well in the market, a lot of our smartphone models are doing well. The Phantom series are all doing well, N3 and P3 all did well in the market. A whole lot of Tecno products are doing well in the market. The Phantom PAD is a fantastic product; it competes well among other similar products in the market.”
As the company produces more high-end devices he said it is still producing low-end devices that cost less than N5,000.
“Our low-end models are doing well in the market unaided. We don’t give them a lot of marketing support but they are all doing well. We have a lot of feature models in the market, models that are below N5,000. These products are tightly priced so we do not spend much to promote these models, they come the way they are and our customers accept the products and are on sale everywhere,” he told Innovation Village.
