Opera yesterday unveiled a new logo and brand identity which the company described as ‘a new look and feel’. Even though this is not the first time the company would be changing its logo, it said this redesign is more than a logo shift adding that the company is now going for a consistent brand identity that reflects what Opera is about.
“We want to enable more people, in more places, to experience what matters, when it matters most,” Opera said in a blog post.
“The cornerstone of Opera’s new brand identity is our redesigned logo. It still preserves the good ol’, familiar red “O”. But, just as our products are about more than technology, the new logo stands for more than the first letter of our company name.
“We envision Opera’s new logo as a portal quickly connecting you with what you’re looking for on the web. The 3-dimensional “O” symbolizes a gateway that leads you to more: more content, more discoveries, more answers, more communication, more fun, more data savings, more of life – whatever you seek online, Opera helps you do more!
The company is also dropping the ‘Software’ in its name claiming it has grown the boundaries of a software company.
“Today, we see Opera more as an internet company providing great experiences online. To reflect this, we have dropped the “Software” from our logo,” the company said.
According to Sean D’Archy, VP Global Marketing and Distribution at Opera, the company has come a long way together with its users over the last 20 years.
“And we are always inspired by what you want to experience on the web. We’re excited to hear what you think of our new identity,” he said.
