According to an Instagram blog post, there are currently 500 million Instagrammers in the world. Nine months ago, it had 400 million users.
More than 300 million of these Instagrammers use Instagram every single day. And for a platform owned by an American based company, Facebook, more than 80 percent os these users live outside of the United States.
Facebook bought this photo-sharing app in 2012 for about $1bn.
According to the CEO, Kevin Systrom in an interview with FORBES, “500 million is a milestone very few companies get to. This scale is not a badge on our uniform, but a signal of our ambition. If we can have a billion or a billion and a half on Instagram, we get closer to capturing every experience in the world.”
Since Facebook acquired the app, Instagram has leveraged the social media giant’s talent and infrastructure to grow both its user base and advertising business. Systrom said being part of Facebook has been key to the app’s success, along with the company’s early focus on mobile photography and fostering community.
Instagram changed its logo and revamped its UI last month.
