Nintendo Teams up with Tag Heuer on a Mario-themed Watch

Nintendo, which is often associated with being a toymaker, is teaming up with, of all companies, luxury watchmaker Tag Heuer to celebrate the Italian plumbers 35th anniversary. The two companies revealed their collaboration on an upcoming Super Mario-themed watch in a psychedelic teaser posted on Twitter early Friday morning and more will be revealed next week

You can sign up now on Tag Heuer’s website to get early access to the “exclusive limited edition” watch which is coming “super soon.” Confusingly, Tag Heuer’s tweet says that you can “power-up on July 13th,” but the website has a clock that’s currently counting down to two days later: Thursday, July 15th at 10 AM ET. If you’re interested in snagging one of these watches for yourself, you might want to register on the site to stay up to date on when you might actually be able to order one.

The site doesn’t list any details on pricing, but from what we can tell, most Tag Heuer watches cost at least a grand, so it seems likely that this Super Mario watch won’t be cheap. And I have to say that the collaboration isn’t one I’d expect to see from Nintendo, which I wouldn’t consider a luxury brand. But I’m definitely curious as to what this watch might look like, and I’ll be keeping an eye on the official reveal next week.

Tag Heuer

TAG Heuer S.A is a Swiss luxury watchmaker that designs, manufactures, and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name.