Nigerians are particularly vocal online when it comes to discussing innovation, according to a study by MasterCard. The study showed that Nigerian posts accounted for 43 per cent of the total Middle East and Africa (MEA) discussion volume.
The study also revealed that digital wallets are the main topic of discussion online when it comes to payments innovation in some of the world’s biggest emerging markets.
The study was carried out by MasterCard in partnership with PRIME Research. They analysed more than 10,000 online conversations between 1 May 2015 and 30 July 2015 in seven countries including Nigeria, Kenya, the United Arab Emirates (UAE), China, India, Malaysia, and Indonesia to learn what payment innovations people in these markets are most excited about and what safety and security concerns they have about adopting the latest technology.
Spikes in volume, the study showed, were driven by announcements on hot topics such as digital or mobile wallets, despite the fact that some of the products being talked about haven’t been rolled out in the market yet.
