Online marketplace Carmudi has exploded in popularity just two months after launching, showing promising signs for Nigeria’s automotive industry. Officially launched in October across three continents, www.carmudi.com.ng is fast positioning itself as an industry leader in Africa – and consumers are responding. Monthly visits to Carmudi Nigeria (formerly known as Carmido) have increased by a massive 35,000% since April 2013 making the Nigerian website the fastest growing business of all Carmudi brands.
The growth comes at a time when Nigeria’s automotive industry is already in the spotlight. The federal government recently announced plans to increase taxes on imports in an effort to boost local production. Hence, Carmudi is now perfectly placed to meet consumer demand as the Nigerian car industry changes shape.
Sacha Poignonnec, co-CEO of the African Internet Holding, said: “The political changes in 2014 regarding the taxation of imported cars are surely a high advantage for Carmudi to succeed in Nigeria. But other than that, Carmudi’s model – featuring a user-friendly interface and high security standards to safeguard against fraud – has clearly struck a chord with motorists in Nigeria in the past months. Our strategy of focusing on the ‘white spots’ on the internet map is working, as more and more buyers and sellers turn to Carmudi for up-to-date listings and price comparisons in their region. We expect to see further growth in Nigeria in 2014 as Carmudi prepares to launch in new African markets next year.”
The vehicle marketplace www.carmudi.com enables customers to easily find or sell their car, motorcycle or commercial vehicle online. At the same time, vehicle dealers and agents get a trusted online presence through a personalized webpage. Carmudi offers diverse vehicle listings, an intuitive website design and high security standards to avoid fraud. The business platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its vehicles in each market. The Carmudi platform helps sellers manage their inventory in a fast, easy and stress-free way.
