Nigerian Ukonwa Ojo has been named the new Chief Marketing Officer (CMO) of Amazon’s Prime Video and Amazon Studios. She joins the ecommerce giant from the chief marketing post at MAC Cosmetics
Ukonwa begins her new role leading the global brand and originals marketing on September 21st, reporting directly to Mike Hopkins, SVP of Prime Video and Amazon Studios. She is taking over from Andy Donkin, who will be moving into a new, unspecified position at Amazon.
“As an award-winning marketer, Ukonwa has a fantastic two-decade track record as a builder of top global brands. Her wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by marketing our content in innovative ways to develop an even stronger emotional connection with our audiences.” says Mike Hopkins in an internal memo.
“Ukonwa comes to us from M∙A∙C Cosmetics, where she served as Chief Marketing Officer, responsible for championing M∙A∙C’s brand positioning and increasing its presence and appeal to a global consumer in growing markets around the world. She helped drive customer engagement strategies and delivered breakthrough product innovation in order to maximize consumer connection to the iconic brand.” he adds.
Ukonwa holds a bachelor’s degree in business administration from the Kenan-Flagler Business School at the University of North Carolina and an MBA from Northwestern University’s Kellogg School of Management.
