Nigerian firm Terragon acquires Asian mobile marketing company, Bizense

Nigerian data analytics firm Terragon has announced its acquisition of SIngaporean based mobile marketing company, Bizense.

Bizense has core expertise in mobile advertising and targeting technologies with operations in key Asian markets including India, Singapore and Indonesia. It specializes in “mobile ad platforms for Telco’s, large publishers, and [e-commerce] ad networks” under its proprietary Adatrix platform

The acquisition will help Terragon scale its digital transformation and data monetization service which it currently provides to a number of leading African Telcos.

Though the price of the acquisition was not disclosed, Terragon CEO Elo Umeh said it was a combination of cash and stocks.

With this deal, Terragon will control its intellectual property assets globally, enabling it further adapt and integrate its marketing technology software for financial services institutions and consumer brands across Africa.

Earlier in the year, the company received a $5million investment from African venture capital firm, TLcom Capital which Elo said it would in human capital and technology.

“Most of the problems we seek to solve for our clients in Africa also exist in places like South East Asia and Latin America,” Umeh told TechCrunch.

The Bizense acquisition doesn’t lessen Terragon’s commitment to its home markets, according to Umeh.

“We are…super focused on Africa right now, building out propriety platforms powered by data and artificial intelligence to help Telco’s, SMEs, FMCGs and financial institutions …increase their customer base and drive more transaction volumes,” he said.

Founder & CEO, Bizense , Amit Khemchandani, said Terragon’s pan-African scale, extensive client base and ambition is what excites the firm about joining the team.

Amit added that: “The similarities between Africa and South East Asian markets and the unmatched technology we have co-developed provide a tremendous opportunity for us to capitalise on the momentum we’ve built over the past few years.”

“Now we are fully aligned and focused on building out platforms, tools and machine learning models to help businesses in Africa acquire new customers and get existing customers to do more. We are excited about the next phase of this journey as we innovate for Africa and other emerging markets “, Amit adds.