The Nigerian Bottling Company (NBC) Ltd.—a member of Coca-Cola Hellenic Bottling Company (CCHBC)—has formally introduced Plazma Biscuit to Nigerian shoppers, marking the beverage giant’s first major move into the country’s fast-growing snack category. The launch underscores NBC’s long-term bet on Nigeria’s consumer market and extends a 70-year legacy beyond drinks into everyday food occasions.
At an unveiling event in Lagos, NBC Managing Director Goran Sladić completed a symbolic first sale, signaling the brand’s commercial rollout. “Plazma is much more than a biscuit; it represents trust, quality, and connection that transcend borders,” Sladić said, framing the entry as both a growth push and a community commitment.
From European classic to Nigerian shelves
Plazma—one of Europe’s most recognizable biscuit names—arrives in Nigeria through a multi-party collaboration that includes Bambi (a leading European confectionery company), Coca-Cola HBC Group, NBC, and a respected local manufacturing and outsourcing partner. The partnership model is designed to blend Bambi’s heritage recipes and quality standards with NBC’s distribution muscle and the agility of local production. NBC says Plazma is crafted with high-quality ingredients to deliver a creamy, wholesome taste profile tailored for Nigerian families, from school-time snacks to tea breaks and on-the-go moments.
A strategic step into snacks
For NBC, the move reflects a broader portfolio strategy: complementing beverages with value-added snacks that fit the company’s cold-chain, route-to-market, and retail relationships across modern trade, neighborhood stores, and on-premise channels. With inflation pressuring household budgets and encouraging brand switching, trusted mainstream products that balance taste, quality, and affordability have strong potential. Plazma’s proposition—as a versatile, lunch-box-friendly biscuit with European pedigree and local availability—targets precisely that sweet spot.
Built on local capability
NBC emphasizes that Plazma’s Nigerian debut is not solely about importation. The company and its partners are working with a local biscuit manufacturer to assemble and scale production, aligning with national goals around job creation, skills transfer, and supply-chain localization. Over time, the model aims to deepen local sourcing of packaging and inputs, reduce logistics volatility, and keep price points competitive for mass-market adoption.
Strengthening a 70-year relationship
Founded in 1951, NBC is best known as the bottling partner behind Coca-Cola, Fanta, Sprite, and Schweppes in Nigeria, as well as still drinks like Five Alive and Eva Water. In recent years, the company has also partnered to distribute energy brands such as Monster and Predator and select premium spirits. Bringing Plazma into the fold extends NBC’s relevance across more consumer moments—morning, afternoon, and evening—while leveraging its nationwide cold and ambient distribution infrastructure.
What shoppers can expect
NBC plans a phased rollout across key cities, supported by in-store sampling, visibility drives, and digital campaigns that introduce Plazma’s taste and usage occasions. Pack formats will target families and impulse shoppers alike, with pricing calibrated for competitive shelves. The company says early feedback from trade partners is positive, citing brand recognition among well-traveled consumers and curiosity from new buyers.
As Plazma lands in supermarkets and neighborhood kiosks, NBC’s entry into snacks signals more than portfolio diversification—it’s a statement of confidence in Nigeria’s consumer resilience and an invitation for households to make a European favorite part of everyday Nigerian moments.
