In a bid to rebrand and promote Nigeria’s image globally, the Federal Government has partnered with Bloomberg, a leading global financial news and data company. The partnership, which was announced on the Ministry of Finance’s X handle, aims to showcase Nigeria’s economic potential, attract foreign investments, and change the country’s negative narrative.
According to a statement released on its official X handle, the Federal Government, through the Ministry of Finance Incorporated (MOFI), will sign a two-year agreement with Bloomberg, which will leverage the company’s vast media network to highlight Nigeria’s achievements and opportunities. The partnership will focus on promoting Nigeria’s economic growth, infrastructure development, and investment opportunities. The partnership with Bloomberg will be executed through the Ministry of Finance Incorporated.
Speaking on the partnership, Armstrong Takang, Special Adviser to the Finance Minister on Budget and National Planning, said, “We are excited to partner with Bloomberg to showcase Nigeria’s economic potential to the world. This partnership will help us to change the narrative about Nigeria and promote our country as a viable investment destination.”
Nicole Keefe, Bloomberg’s Global Director, expressed her company’s commitment to the partnership, saying, “We are delighted to partner with the Nigerian government to promote their economic story to the world. We believe that Nigeria has a lot to offer, and we are committed to helping them showcase their potential.”
Nicole Keefe reiterated the media company’s commitment to reshaping Nigeria’s narrative and showcasing its economic potential to the global audience. Bloomberg plans to leverage its vast media network to highlight Nigeria’s achievements and opportunities, addressing investor hesitations tied to outdated or negative perceptions,” the statement added.
The partnership is seen as a strategic move by the Nigerian government to improve the country’s image globally and attract foreign investments. Nigeria has been facing challenges in attracting foreign investments due to its negative image, which has been fueled by corruption, insecurity, and economic instability.
However, with the partnership with Bloomberg, the Nigerian government hopes to change the narrative and promote the country’s economic growth and investment opportunities. The partnership is also expected to help Nigeria to improve its ranking in the World Bank’s Ease of Doing Business Index, which has been a major challenge for the country.
The partnership has been hailed by some Nigerians as a step in the right direction, while others have expressed skepticism about its potential impact. Some have questioned the cost of the partnership and whether it will yield the desired results.
Despite the skepticism, the Nigerian government is optimistic that the partnership will help to promote the country’s image globally and attract foreign investments. With Bloomberg’s vast media network and expertise in financial news and data, the partnership is expected to help Nigeria to tell its economic story to the world and promote its investment opportunities.
As the partnership unfolds, it remains to be seen whether it will yield the desired results and improve Nigeria’s global image. However, one thing is clear: the Nigerian government is committed to promoting the country’s economic potential and attracting foreign investments, and the partnership with Bloomberg is a step in the right direction.
